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KUB Search Term: marketing, strategic marketing

• How effective are your current strategic marketing processes, and which are the key elements we need to strengthen?
• Do you have sufficient understanding of current and potential markets, and if not, what key information is needed, and how will it be used?
• Do you have a clear picture of your strengths and weaknesses compared with marketplace needs and competitive offerings, and are there robust plans to improve on relative business strengths?
• How are you focusing business strengths and resources on today’s and tomorrow’s attractive markets in order to win volume and share?
• How can you best communicate, implement and measure the key actions decided?

“Marketing is the strategic process of identifying and satisfying marketplace needs better than competition, to achieve the revenue, share, growth and/or profit goals of the company.” The extra element here is “better than competition”; the strategic dimension is the construction of a long term plan of action, to create and maintain profitable competitive advantage; and it is inclusive of all functions across the business.

The Strategic Process

• Goal setting – Mission statement, financial summary
• Situation review – marketplace, opportunities, threats, strengths, weaknesses, portfolio summary
• Strategy formulation :–
• Objectives: product mix, product development, product deletion, market extension, target customer groups
• Strategies: positioning, price, promotion, presentation/ place
• Resource allocation and monitoring – requirements, forecasts, budgets; measurement and review.

The heart of the process is to strongly identify your core capabilities, to create the platform for competitive advantage; then to plan to exploit your advantages, and make them sustainable against competitive activity

The Way Forward
However, the process is not an end in itself. Strategic marketing is not about producing beautiful plans, which do not happen. The key questions asked above need to be debated honestly, to produce viable, actionable strategies.

To ensure you are properly equipped to take your business forward, why not seek help from an experienced ex marketing professional and company MD, who has successfully gone through this process before, in a variety of company sizes and marketplaces.

If you are a professional adviser to company owners and directors, be aware of their needs and where they can be met.

If you are a business owner or director looking to create actionable strategic programme, contact me for an initial discussion, in strict confidence.

Finding out more
Call now on 01477 535664 or email on help@kub-uk.net to arrange a meeting at no obligation to discuss strategic marketing.

Please quote KUB as a reference when you call.

About Hudson Business Services
Graham Hudson has achieved positive results in a variety of marketplaces, UK, Europe, Americas and the Far East. Wide range of manufacturing activity, plus sourcing.

He works as an Interim General Manager, with emphasis on business development. Role experience includes profit improvement, product launch, major customer acquisition, customer relationship focus.

Exit and succession planning experience includes MBO; fund raising; and completion of successful mergers and acquisitions activity, including partnerships, family companies and corporate exits.

Strategic marketing experience includes brand repositioning, product range development and customer identification/ conquest/ retention/ development. Particular skills in market mapping and routes to market.

Experience also includes turn-round management, combining cost management with product/ service/ customer development. Experience includes recovery of major loss-maker, culture change, company restructure, operations transfer from internal manufacture to sourcing, relocation.

Qualifications include an MBA and BA Hons. Graham is also a member of: Institute of Directors; Chartered Management Institute; Chartered Institute of Marketing; Marketing Society.

Contact Information

Principal Consultant: Graham Hudson Company: Hudson Business Services Telephone: 01477 535664 Email: help@kub-uk.net

Has this page solved your problem? Call 0845 053 7417 or email help@kub-uk.net if you would like somebody to listen to your problem and then find an expert who is reputable, impartial and independent to help you resolve it.